Praxis Vision & Strategy: Nurture Tradition, Shape Modernity
Where vision governs, strategy follows
Reason Praxis | Make Sense in Business
This is part of a series of six on Praxis and its Five Regimes [Overview and Part 1]: Vision and Strategy [Part 2], Governance [Part 3], Performance [Part 4], Continuous Improvement [Part 5], and Insights [Part 6]. Follow the respective Part’s link to learn more about each Regime.
You can explore this Regime in depth at the Vision & Strategy page
Previously:
- Part 1/6 – Praxis: Where Thinking Acts, and Action Thinks
PART 2/6
Vision isn’t a dream — it’s a discipline. We don’t come to work to sleep. We come to imagine. Dreams happen at night. Vision, by contrast, demands that we be fully awake. It draws on imagination — the most human form of intelligence — to clarify direction, distil purpose, and shape how we engage with modernity.
Yet in most organisations, strategy is reduced to planning. Vision is confined to a strapline. And decisions are shaped more by pressure than principle.
At Reason Makes Sense, we treat vision as a strategic act: a process of enacted imagination. It begins with careful listening and ends with coherent movement — not noise, not drift. We help leadership teams make sense of their context and act on it with structural clarity.
Praxis Vision supports leaders in clarifying purpose, rebalancing priorities, and designing strategy as a living, sense-making orientation. From values to delivery — this is vision that moves.
1. Nurture Tradition, Shape Modernity
We don’t begin with a market forecast or a five-year plan. We begin with questions:
- What’s worth building?
- What must not be lost?
- What deserves to weigh more than it currently does?
We support you to:
- Clarify vision without slogans
- Identify values that guide action — not just words on a wall
- Bring those values to life operationally — in how people work, decide, and collaborate
- Shift the gravitational centre of the economic system, so attention and resources move toward what matters most — not just what is loud, urgent, or fashionable
Praxis Vision-Strategy is how tradition becomes a foundation — not a trap — and modernity is shaped with discernment rather than drift.
2. Make Customers Happy. Competition is for followers.
Most models treat strategy as a document — linear, forecasted, and resistant to change, especially proper operationalisation.
Praxis treats it as a living orientation. Responsive but not reactive. Structured but not rigid.
It’s a way of:
- Sensing friction and coherence across your system
- Updating direction without fragmentation
- Connecting day-to-day choices to long-term intent
We help ensure that strategy doesn’t get stuck in a slide deck — but becomes something lived across levels and domains. Whether you’re a board setting direction or a delivery team seeking relevance, we help align actions with a common strategic thread.
Because making customers happy isn’t about chasing the market. It’s about being undeniably yourself, with clarity and coherence, and addressing customers’ needs.
3. We listen to where you wish to be tomorrow and assist you on the journey
Sometimes the problem isn’t a lack of vision — it’s gravitational imbalance: too much weight in the wrong places. Competing messages. Muddled execution.
Praxis Vision helps you:
- Distil what matters
- Rebalance where strategic energy flows
- Connect ambition to real-world capacity
- Apply this across functions — from marketing strategy to internal culture, operational improvement, and insight generation
This is how strategy stops being a gesture, and starts becoming a navigational tool — a way for people at all levels to move in sync with purpose.
Why This Matters
In uncertain times, some teams chase the competition. Others freeze in place.
But the most resilient organisations stay oriented — not because they know what’s coming, but because they know what they stand for.
That’s what we call Praxis Vision: Imagination in action. Strategy grounded in sense.
A quiet realignment of what carries weight.
Let’s make sense. And move with it.
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Reason Praxis | Make Sense
Excellence & Sustainability
www.reasonmakesense.com
There is nothing wrong in doing things right, first time.
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