Praxis: The Method for Excellence & Sustainability


Fundamentally, Praxis situates your vision and strategy.

Praxis is the fruit of over 30 years of international, diverse and interdisciplinary experience, sharpened by real-world observation and theoretical analysis.

It is the synthesis of theory and practice, and the iterative relationship between them, tailored to your business.

Praxis can be seen as a Framework offering a unique Method, being both Structure and Function, that businesses can use to prevent or address failures and risks, and trigger success.

1. Vision and Strategy: Nurture Tradition, Shape Modernity

We listen to where you wish to be tomorrow and assist you on the journey: Vision and Values, Strategy Design and delivery in areas such as Marketing, Operations, Insights, People and more

2. Business Continuity, Resilience, Risk, Regulation

We focus with you on “what-ifs?” to design preventative systems of rules whilst strengthening “what-is” towards better Compliance, Resilience, Growth, Business Continuity, and Risk Governance

3. Performance and Outcomes Management

This is where we look together at ways to understand whether you are leading towards the desired direction, and how to measure it reliably

4. Continuous Improvement is Business as Usual

We continuously improve “what is”, get to the roots of issues, help you separate the wheat from the chaff and uncover golden nuggets.

5. Making the invisible, visible: Actionable Insights

We assist you with designing and embedding neat, reliable, and cost-effective world-class Insights and Analytics to properly report on and monitor Strategy’s progress.

6. Excellence & Sustainability: Praxis Determination

The keystone measuring Strategy’s success, wrapping together Business Continuity & Risk Governance, Performance & Outcomes Management, Continuous Improvement, Insights & Analytics.


More ways we can assist


Exploring an idea or a business issue, and possible solutions

This is usually how things start: we sit over tea or coffee and discuss a few issues you face, upon which you would like to hear what our understanding of these is, and how we could address the issue and assist you.

Requesting an expert view on scope(s) of work

Do you have a scope of work and business requirements, and are interested in getting an additional external view to shape and evaluate them?
reason will back you.

Getting in touch with us for cooperation

You are a demanding business, working in a professional and ethical way. You look for like-minded partners to build together your next step towards Responsible Excellence & Sustainability.
reason is listening to you.

Alternative resolutions to disagreements with third parties

You feel a situation is really stuck and your lawyers are now ready to take the matter to the courts.

Let us look at this one more time.

Executives and highly skilled professionals sourcing

We search for experts, not good-looking CVs. People who recruit at reason have been working in their lives, i.e. are knowledgeable, educated and have done or dealt very closely with jobs they recruit for.

Yes, this is new, and this is reason‘s way.

Joining our experts’ talent pool

You have expert knowledge, transferable skills and a wealth of experience you would like us to be aware of to explore ways of working together.

For reason, people are human beings, not commodities. Do get in touch.