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  • Where Has the Brand’s Soul Gone?

    Where Has the Brand’s Soul Gone?

    At Reason Praxis, we pay close attention to the gravitational pull of market-wide shifts—especially when they echo across sectors, geographies, and platforms. The current wave of brand simplification is one such case. It’s reassuring, even affirming, to see others recognising the same pattern: a growing convergence in logo design that has transformed identity into a…

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  • From Label to Libel? How Ad Hominem targets questioning on the “Climate” narrative

    From Label to Libel? How Ad Hominem targets questioning on the “Climate” narrative

    How Ad Hominem Targets and Silences Dissent on the Climate-Catastrophism Narrative in Public Discourse. The Case of “Climate Change Denial” Rhetorical Instrument.

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  • Sharing the Spirit of Giving and Growing Together: Merry Christmas!

    Sharing the Spirit of Giving and Growing Together: Merry Christmas!

    The most wonderful time of the year is back and we hope you had good business Christmas parties, and are ready to enjoy Christmas soon with family and close friends.

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  • Greenwashing Crackdown: Swiss Commission for Fairness Slams Climate Claims as Unlawful

    Greenwashing Crackdown: Swiss Commission for Fairness Slams Climate Claims as Unlawful

    “Net Zero” on the Radar: Stringent Evidence Requirements for “Climate Neutral” and “Climate Positive”, “environmentally friendly” or “environmentally safe”, “green”, “sustainable”, and “CO2 friendly” Labels. In a significant move against greenwashing practices last Septembre, the Swiss Commission for Fairness (Formally Die Schweizerische Lauterkeitskommission (SLK) – Swiss Fair Trade Commission) has reprimanded two companies for making…

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  • Remembrance Day for the Fallen, 11 Nov, 11am

    Remembrance Day for the Fallen, 11 Nov, 11am

    In memory of those who died during the First World War for us to be free. In Flanders Fields BY JOHN MCCRAE In Flanders fields the poppies blowBetween the crosses, row on row,    That mark our place; and in the sky    The larks, still bravely singing, flyScarce heard amid the guns below. We are the Dead. Short days…

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  • Have this feeling of being taken for a pumpkin head by spooky business horrors?

    Have this feeling of being taken for a pumpkin head by spooky business horrors?

    There is nothing wrong with a deep cleaning of business horror-pains before Christmas. Reason Praxis will team up, with pleasure and dedication, in exorcising your offices!

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  • Business Definitions: the key to reliable Business Insights & Reporting

    Business Definitions: the key to reliable Business Insights & Reporting

    Without robust Business Definitions to express “what is what”, there are no reliable and consistent (regulatory) Reporting or Analytics The question of “Business Definitions” seems to be such an evident matter. It is not, please believe me. Think about it: do you have robust Business Definitions across all of your business units? Can you tell…

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