reason – About you & us


Reason Praxis | Make Sense is a Strategy Consultancy backing Executives with Bespoke Praxis towards Excellence and Sustainability that Make Sense

We assist from idea to success

This unique Framework comprises five wholistic, subtly orchestrated and nuanced Praxis Regimes to guide any strategy towards its goal

  1. Praxis Vision & Strategy: Nurture tradition, shape modernity
  2. Praxis Governance: Business Continuity, Regulation & Risk
  3. Praxis Performance: Performance Audit & Outcomes Management
  4. Praxis Lean Kaizen: Continuous Improvement & Durability 
  5. Praxis Insights: World-class Insights/Analytics – Making the invisible, visible

Pillars 1. to 5. bear bespoke fruits of Business Excellence and Sustainability


We are reason: Make Sense


Reason - Make Sense:
Harmony, order and pleasure for the eyes won't happen from a spontaneous equilibrium of supply and demand between ornamental plants and weeds.

Harmony, order and pleasure for the eyes won’t happen from a spontaneous equilibrium of supply and demand between ornamental plants and weeds.

Time is not just money. Time is life

There are various ways to achieve a goal but not all ways have the same merit and value. Not all goals have the same merit and value either.

If one wants to grow a lovely garden, one needs to start with a concept of what it will be, and then take care of it, in general, and in detail, continuously improving it, cleaning and much more.

Harmony, order and pleasure for the eyes won’t happen from a spontaneous equilibrium of supply and demand between ornamental plants and weeds.

A business prospers when it is alive, healthy, always innovative and follows some rules too. Although there is a need to be profitable with customers, organisations first need to grow and evolve with creative thinking and institutional/organisational design, new ideas and valuable solutions, also taking opportunities from rules (regulation, standards, good practices) and ethics wrapped into a business model inspired by relevant values, principles and a vision at the top level.

At reason, we know that a business’s relation to its surroundings and life is the key to its vision, reputation and financial success.

Standard economics and financial markets’ paradigms are now more and more failing the holistic cost/benefit test: organisations need to shift some of their mindsets.

To reach a goal, you need to know where you start and where you are then choose where you want to be tomorrow, so the appropriate Praxis to accompany your decision will become evident by working with reason: the only limits are your imagination and the ability to make the right decisions rather than technology or funding.

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It takes time to do things right. This is why the sooner you start, the better.

Get in touch and it will be a pleasure to assist you on this journey.


Working Together: Our Philosophy


Just a bit about (not so) small prints

As you have now surely got a better idea of how we can assist you in making your idea become a success, we would also like to share a few principles on how we approach working together.

Our organisation

reason is a network of independent competencies that can shape into a tangible material and functional (legal) structure and agreements, supplemented by mandates shall we also act on your behalf, to best suit common needs on assignments we commit to working on together.

Discretion and reliability

Due to the nature of the various activities of our clients, as well as the forward-thinking tenure of our exclusive solutions and methodologies, meetings and partnerships usually take place under NDAs and other confidentiality dispositions. Therefore, we cannot comment much nor substantiate on past missions further than what was made public, or what our clients allowed us to share for our commercial purposes.

Our services are bespoke. we don’t repeat nor copy & paste what gets done elsewhere. We shape the future with you and base our relationship on loyalty and mutual trust. Therefore, unless there are exceptions, we believe requests for referees/recommendations are unreliable and a thing of the past. Please call to discuss further, and take a look at a selection of Praxis Cases here: www.reasonmakesense.com/praxis-cases

Our fees: a win-win share of the value we create for you

reason provide high value-added financial, human, and reputational tangible and measurable results, with you and for you.  Our remuneration, fees and/or emoluments, therefore, encompass a retained budget for the proper start of the mission’s commitment by our experts and/or partners, as well as a share of the value-added we create for you.  By value-added, we understand, without exhaustive, sensible savings and spending optimisation, productivity shifts, customers retention improvement, better organisational excellence, risk prevention and mitigation, KPI/SLA and other quality metrics assurance design, intelligent automation, disputes resolutions, sales support, networking, processes improvement, better workforce wellbeing and overall financial efficiency and outcomes improvement. 

Please contact us or book a meeting to discuss your personalised Praxis Framework.

Dahlias symbolise elegance, inner strength, creativity, change, and dignity. This is reason's mindset
Dahlias symbolise elegance, inner strength, creativity, change, and dignity. This is reason‘s mindset